Graphic and advertising campaign
for the opening of Centro Nico
Launch campaign for a new shopping center
THE DIGITAL STORY OF CENTRO NICO
Centro Nico begins its story in November 2021 when Nico S.p.A., a Vicenza-based company active in the fashion sector since 1961, won the former Centro Tom at auction.
Following a major renovation project that lasted eight months, Centro Nico opened to the public on October 7, 2022.
For the new shopping center, Fabulab took care of the launch graphic campaign, the online communication and promotion process, maintaining social media management and graphic design for the first year.
WHAT WE DID
Fabulab’s first goal was to generate anticipation for the new shopping center, which was taking the place of another well-known shopping center in the area, but which had recently seen a series of failed managements.
The promotional communication was dedicated to: all the changes, the novelty, the renewal, the need to create a clear line with the past of the building to make room for a new identity, with solid foundations based on the history and experience of the company Nico S.p.A.
Fabulab took care of the launch advertising campaign’s graphic design, as well as the creation of Facebook and Instagram profiles which, through an editorial plan designed to communicate with the different target audiences, contributed to increasing the anticipation for the new opening.