Strategies & Visual Storytelling for a Jewellery Brand
Made in Italy Excellence Conquers Social Media
THE DIGITAL STORY OF BORSARI GIOIELLI
Borsari Gioielli represents Made in Italy excellence in the world of jewellery, thanks to their ancient traditional craftsmanship and Verona’s artistic beauty as inspiration. In recent years, the company has distinguished itself for the use of fine materials and innovative techniques, creating collections that remain in the heart.
Already present on the main social networks, Borsari Gioielli turned to Fabulab with the aim of improving its online presence, through a digital image that was able to represent its values, tell its story and show the beauty of its jewellery.
Here’s how we transformed this challenge into a succesful digital story.
WHAT WE ARE DOING
Our journey with Borsari Gioielli began with a detailed strategic analysis, that allowed us to develop a strategy that would enhance both Borsari’s tradition and innovation, highlighting the brand’s values and the artisanal quality of their products.
We selected Facebook and Instagram as the main channels for communication and, through a well-studied editorial plan, we illustrate:
- The unique experience of wearing a Borsari jewel
- The artisanal beauty andquality of the materials
- The new products and exclusive collections
The story takes place both with graphic images – for which we studied a design capable of reflecting the identity of the company and the elegance of its products, and through photographic images, created during various photo shoots, in which we take care of:
- Target definition
- Creation of the moodboard
- Choice of the location
- Choice of the team
- Logistics planning
- Choice of styling and clothing
- Coordination of the photo shoot
The storytelling also passes through words: posts’ description are created for transmitting the soul of Borsari, the love for Italian craftsmanship and the attention to detail that distinguishes each piece.
Management and publication on social media are supported by advertising campaigns on Facebook and Instagram, in order to expand the visibility of the brand, increase conversions and improve customer loyalty.