{"id":21957,"date":"2023-04-06T10:26:15","date_gmt":"2023-04-06T08:26:15","guid":{"rendered":"https:\/\/fabulab.com\/?page_id=21957"},"modified":"2024-09-11T10:35:05","modified_gmt":"2024-09-11T08:35:05","slug":"shopping-experience-on-social-media","status":"publish","type":"page","link":"https:\/\/fabulab.com\/en\/shopping-experience-on-social-media\/","title":{"rendered":"Narrating the Shopping Experience on Social Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21957\" class=\"elementor elementor-21957 elementor-16110\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86073e4 elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-reverse-mobile video_head_case elementor-section-height-default\" data-id=\"86073e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fabulab.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/1920-social-centri.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a07dde\" data-id=\"3a07dde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6d6cec elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"a6d6cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/case-history\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MORE CASES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-857d79b\" data-id=\"857d79b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c42fa7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c42fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategies &amp; Visual Storytelling for Retail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e10a88 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9e10a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Narrating the Shopping Experience on Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b11d9c elementor-section-height-min-height fab_video elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2b11d9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fabulab.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2_1080-social-centri.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c205084\" data-id=\"c205084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96c5451 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"96c5451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06f2ab3 elementor-invisible\" data-id=\"06f2ab3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae38601 elementor-widget elementor-widget-image\" data-id=\"ae38601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/fabulab.com\/wp-content\/uploads\/2023\/04\/loghi_centri-1024x567.png\" class=\"attachment-large size-large wp-image-21015\" alt=\"\" srcset=\"https:\/\/fabulab.com\/wp-content\/uploads\/2023\/04\/loghi_centri-1024x567.png 1024w, https:\/\/fabulab.com\/wp-content\/uploads\/2023\/04\/loghi_centri-300x166.png 300w, https:\/\/fabulab.com\/wp-content\/uploads\/2023\/04\/loghi_centri-768x426.png 768w, https:\/\/fabulab.com\/wp-content\/uploads\/2023\/04\/loghi_centri.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e094b8d elementor-invisible\" data-id=\"e094b8d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c29c0 elementor-widget elementor-widget-heading\" data-id=\"58c29c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE DIGITAL STORY OF LE CENTURIE, SHOP CENTER VALSUGANA, CENTRO NICO, BLUE GARDEN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9459720 elementor-widget elementor-widget-text-editor\" data-id=\"9459720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;,&quot;ff&quot;:&quot;Roboto&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"2252788000001008038\" data-doc-type=\"writer\">A shopping center is not just a collection of shops: it is a meeting point where every day relationships are built between consultants and customers; it is a place of leisure, for families, young people, couples of all ages; it is an experience of continuous opportunities; it is pure movement of people who enter, visit, work, stop for a coffee&#8230; But above all, each shopping center has its own identity, which makes it unique and which must be narrated.<\/p><p class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;12.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"0pt\" data-line-height=\"1.2\">Over the years, the Fabulab team has built the digital history of:<\/p><ul><li>Le Centurie<\/li><li>Shop Center Valsugana<\/li><li>Blue Garden<\/li><li>Centro Nico<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d47c4d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d47c4d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f882f78\" data-id=\"f882f78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9451fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9451fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bcea455 elementor-invisible\" data-id=\"bcea455\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9abbbc elementor-widget elementor-widget-heading\" data-id=\"c9abbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT WE ARE DOING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb5def elementor-widget elementor-widget-text-editor\" data-id=\"1bb5def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"2252788000001008038\" data-doc-type=\"writer\"><span style=\"color: #ffffff;\">In 2020, because of the pandemic and the mandatory social distancing, it was necessary for shopping centers to intensify their social marketing activities, with the aim of building and maintaining continuous contact with customers.<\/span><\/p><p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">Facebook and Instagram have represented the best communication channels for retail in recent years, both to reach and make themselves known to new customers, thus increasing visits to the center, to consolidate relationships with customers and to manage customer care.<\/span><\/p><p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">Hence, Fabulab&#8217;s choice to create quality content that through images and videos shows:<\/span><\/p><ul><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">shopping experience<\/span><\/li><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">different areas of the shopping center<\/span><\/li><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">news from the shopping center<\/span><\/li><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">identity of the center<\/span><\/li><\/ul><p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span class=\"EOP\" style=\"color: #ffffff;\">\u00a0<\/span><\/p><p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">The choice of contents is always preceded by a strategic analysis phase that includes:<\/span><\/p><ul><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">analysis of the context<\/span><\/li><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">analysis of competitors<\/span><\/li><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">analysis of social trends in the reference sector<\/span><\/li><\/ul><p data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">\u00a0<\/p><p class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">Management and posts on social media are supported by advertising campaigns:<\/span><\/p><ul><li class=\"zw-paragraph heading0\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-header=\"0\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><span style=\"color: #ffffff;\">Google Ads<\/span><\/li><li><span style=\"color: #ffffff;\">Facebook and Instagram Ads<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-729827a elementor-invisible\" data-id=\"729827a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc1c0a elementor-widget elementor-widget-heading\" data-id=\"5bc1c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HOW WE ARE DOING IT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdb324 elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"dcdb324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStrategic analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a479a elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"22a479a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pencil-ruler\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M109.46 244.04l134.58-134.56-44.12-44.12-61.68 61.68a7.919 7.919 0 0 1-11.21 0l-11.21-11.21c-3.1-3.1-3.1-8.12 0-11.21l61.68-61.68-33.64-33.65C131.47-3.1 111.39-3.1 99 9.29L9.29 99c-12.38 12.39-12.39 32.47 0 44.86l100.17 100.18zm388.47-116.8c18.76-18.76 18.75-49.17 0-67.93l-45.25-45.25c-18.76-18.76-49.18-18.76-67.95 0l-46.02 46.01 113.2 113.2 46.02-46.03zM316.08 82.71l-297 296.96L.32 487.11c-2.53 14.49 10.09 27.11 24.59 24.56l107.45-18.84L429.28 195.9 316.08 82.71zm186.63 285.43l-33.64-33.64-61.68 61.68c-3.1 3.1-8.12 3.1-11.21 0l-11.21-11.21c-3.09-3.1-3.09-8.12 0-11.21l61.68-61.68-44.14-44.14L267.93 402.5l100.21 100.2c12.39 12.39 32.47 12.39 44.86 0l89.71-89.7c12.39-12.39 12.39-32.47 0-44.86z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGraphic design and visual storytelling\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8958d16 elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8958d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-window-maximize\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V192h416v234z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebsite development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f806dec elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f806dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial media\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2b3ce elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7f2b3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pen-fancy\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M79.18 282.94a32.005 32.005 0 0 0-20.24 20.24L0 480l4.69 4.69 92.89-92.89c-.66-2.56-1.57-5.03-1.57-7.8 0-17.67 14.33-32 32-32s32 14.33 32 32-14.33 32-32 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class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bullhorn\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDigital advertising\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be794e elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3be794e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVideomaking\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a8683 elementor-view-framed elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b2a8683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPhotoshoots\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce8f514 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ce8f514\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6991eba\" data-id=\"6991eba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ffee2 elementor-widget elementor-widget-shortcode\" data-id=\"f8ffee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div class=\"contact-form-container\">\n\t\t\t\t<form \n\t\t\t\t\tname=\"VTEForm_34f545af17b26c7970a5f07425e69b07\"\n\t\t\t\t\taction=\"https:\/\/crm.fabulab.com\/modules\/Webforms\/capture.php\"\n\t\t\t\t\tmethod=\"post\"\n\t\t\t\t\tclass=\"vte-form\"\n\t\t\t\t\taccept-charset=\"utf-8\"\n\t\t\t\t\tid=\"fire_form\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<div id=\"vte-form-title-area\">\n\t\t\t\t\t\t\t<h4>Request information<\/h4>\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\tTell us your digital story\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"vte-form-show\" style=\"display: block;\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"publicid\" value=\"34f545af17b26c7970a5f07425e69b07\" \/>\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"name\" value=\"Fabulab website\" \/>\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"company\" value=\"anonymous\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" value=\"contactform1\" name=\"cf_ybp_1316\" \/>\n\n\t\t\t\t\t\t\t<input type=\"text\" value=\"\" name=\"lastname\" required=\"true\"   id=\"lastname\" placeholder=\"* Your name\"\/>\n\n\t\t\t\t\t\t\t<input type=\"email\" value=\"\" name=\"email\" required=\"true\"    placeholder=\"* Your email address\" id=\"email\"\/>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<textarea name=\"description\" id=\"message\" cols=\"40\" rows=\"5\" placeholder=\"* How can we help you?\"     required=\"true\"><\/textarea>\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<input type=\"checkbox\" name=\"gdpr_privacypolicy\" required    id=\"gdpr_privacypolicy\"\/> <label for=\"gdpr_privacypolicy\">* I accept the <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/85039473\" target=\"_black\" rel=\"noopener\">Privacy Policy<\/a><\/label>\n\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\t<input type=\"checkbox\" name=\"gdpr_marketing\"  id=\"gdpr_marketing\"\/> <label for=\"gdpr_marketing\">I want to receive communications from Fabulab<\/label>\n\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\t<span>(* Required fields)<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" value=\"socialadv\" name=\"cf_ybp_1318\" \/><!-- Service name -->\n\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" value=\"\" name=\"cf_ybp_1319\" \/><!-- Blog title \/ ID -->\n\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" value=\"centri\" name=\"cf_ybp_1320\" \/><!-- Case History name -->\n\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" value=\"marketing\" name=\"cf_ybp_1321\" \/><!-- Form position -->\n\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\" value=\"\" name=\"cf_ybp_1322\" \/><!-- Form page url -->\n\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\t\t<input type=\"submit\" class=\"btn\" id=\"vte-send\" value=\"Send\" disabled \/>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div id=\"vte-form-after-submit\" style=\"display: none;\">\n\t\t\t\t\t\t\t<h3> Thank you for contacting us!<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"vte-form-error\" style=\"display: none;\">\n\t\t\t\t\t\t\t<h3>ERROR!<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/form>\n\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MORE CASES Strategies &#038; Visual Storytelling for Retail Narrating the Shopping Experience on Social Media THE DIGITAL STORY OF LE<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21957","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/pages\/21957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/comments?post=21957"}],"version-history":[{"count":8,"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/pages\/21957\/revisions"}],"predecessor-version":[{"id":22006,"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/pages\/21957\/revisions\/22006"}],"wp:attachment":[{"href":"https:\/\/fabulab.com\/en\/wp-json\/wp\/v2\/media?parent=21957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}