Website and graphic campaigns for Retail
Blue Garden's new graphic identity
THE DIGITAL STORY OF BLUE GARDEN
Blue Garden is the retail park located in Riva del Garda, a unique setting destination for tourists and visitors of all nationalities. Inside, there are 30 shops and 5 restaurants, with a wide culinary offer.
The terrace on the top floor with all the restaurant, the mountains in the background, the open gallery, the lake just a few steps away: all these qualities complete and define the identity of Blue Garden.
Fabulab’s role was to build the digital identity of the shopping park with a new website and to design the coordinated online and offline graphic image.
WHAT WE ARE DOING
The collaboration with Blue Garden began in 2019, when we redesign the website, preceded by an analysis that guided the design and development.
The Blue Garden website was created with a customized CMS WordPress and it is designed to accompany visitors in discovering the retail park, its proposals and news. An area dedicated to the shops, with an interactive and updated map, helps the user to move around the center.
The harmony of design and content creates a complete and easy-to-use experience for the visitor.
In support of the eco-sustainable commitment of the retail park, starting from 2021, we have decided to reduce all types of emissions due to the server infrastructure on which the website is hosted.
Bluegarden.it has followed a Green certification procedure at The Green Web Foundation, which certifies the use of 100% clean energy servers.
Fabulab also deals with the design and creation of online and offline graphic campaigns, which talk about the center and its activities through original and impactful creativity.